Value networks

Martina Čaić
Maastricht University Service Science Factory

PhD enrolment:
Maastricht University

ESR7 will focus on the design innovations for networked service offerings. This research addresses the design of stationary or mobile services in a network environment where value creation depends on the usage context (e.g., public services, health services) and the actors involved. For example, in the healthcare industry patients might receive treatment by doctors via remote video services or receive emotional support by other patients via online communities such as patientslikeme.com. The project will investigate the interdependencies between the customer network (e.g. type of users) and the provider network (e.g. types of third parties) to understand how excellent services based on these network are perceived by stakeholders and should be designed. ESR 7 will be employed and enroll in a PhD in Maastricht University (Netherlands), co-advised by Cologne University of Applied Sciences (Germany). ESR7 will undertake a secondment at an innovative health service provider (Orbis Medical Centre) to co-develop the mapping approach of stakeholders and their interaction in the service network; a research visit at the County Council of Värmland (Sweden) will validate and extend the service design approach and examine stakeholders’ willingness to participate in complex network services.